Sterling Digital launches in the Indian digital marketing space

Sterling Digital launches in the Indian digital marketing space

Sterling Marketing Company is a digital marketing and communications agency that has launched in India today. As India gets out of the Post Covid world after two years of lockdown. Sterling Marketing Company with its sterling reputation of being a new player is raring to go and establish its credentials by offering a portfolio of marketing services to enable Indian businesses to go digital and global. Sterling Marketing Company the entrepreneurial venture is led by Abhishek Jaiswal a business management graduate from Indian School of Business and Institute Of Management Technology with ideas and energy for the business. Abhishek says,” the time is just right for Sterling Marketing Company to launch in India where there is a requirement for such services”. 

Sterling Marketing Company is a data-driven digital marketing agency offering digital marketing and graphic design services for the web presence of clients based on solid business, marketing and content strategies. It has a complete portfolio of marketing services like Consultancy, Paid Ads (Social and display ads on Facebook, Twitter, YouTube and Instagram), Search Engine Optimization (SEO), Social Media Marketing (SMM), Branding, Content Marketing Strategy, Email Marketing, Viral Marketing, Affiliate programs, Events, trade shows, Community building and Business development. 

The global digital marketing business is valued at around $290–310 billion (2019) and is forecasted to grow by 12.8% to reach around $330–340 billion in the period 2020/22. This industry is seeing a rising maturity level with mobile ad expenditure rising from 6–9% of the total digital spend (2013) to 37–39% of the digital budgetary spending in key Western European markets. The digital marketing market size in Europe and North America collectively was expected to grow at 11% and contribute around 65% of the global revenue (2018). This robust growth is owing to the positive expenditure indication from key industries including, BFSI, CPG, entertainment, and media and telecom. The digital advertising industry market in India also grew to over 200 billion Indian rupees in the year 2021, a considerable leap from the market size in 2016 and expected to grow to nearly 360 billion Indian rupees by 2023 

Sterling Marketing Company: Why Now?

• The rising penetration of electronic gadgets and the development of high-speed networks such as 4G and 5G technology has led to an uptick in demand for mobile advertising thus opening new growth opportunities for marketers to enhance customer relationships.
• Given the increasing competition, marketing tactics are moving from selling to consumer satisfaction and retention. The data gathered via digital marketing campaigns is used to assess customer behaviour patterns, which is further tailored to optimize ad campaigns.

• The COVID-19 pandemic has compelled people to remain indoors, increasing internet usage. 
• Due to physical distancing measures, consumers are socializing through online platforms. Social media marketing activities witnessed a significant rise in March 2020.
• Several brick-and-mortar stores have gone online as consumers are increasingly shopping on established e-commerce platforms. Marketers are focusing on the omnichannel presence by monitoring the preferred platforms used by customers and sending customized messages on these platforms exclusively. 
• We are seeing other trends in the Digital Marketing Industry globally. Retailers are increasingly adopting location-based ad services to interact with consumers by offering them tailored updates on discounts, offers, and products, which is driving the digital marketing industry’s growth. 
• Pandemic has propelled a tectonic shift in the way people utilize various mobile apps and digital services. 
• Companies have announced the roll-out of new features and updates to their platforms. The additional features consist of expanded customization functionality, enterprise sales CRM, and scalable pricing structures.

In post covid 2022 world Sterling Marketing Company understands the requirement of a business that is very conservative with its purse strings as it tries to make its mark in reaching sales and revenue milestones by reaching markets far and wide that have got converted through the digital payment services and the arrival of e-commerce and social commerce platforms. We offer customized solutions that are affordable for SMEs, national and regional brands, and offline brick-and-mortar stores to go digital.

You may contact us at www.sterlingmarketingcompany.com or call 

#Sterling Digital, #Consultancy, # Paid Ads ,#Social and display ads ,#Facebook ads, #Twitter ads, #YouTube ads,# Instagram ads,# Search Engine Optimization (# SEO), #Social Media Marketing (# SMM), #Branding, #Content Marketing strategy, #Email Marketing, #Viral Marketing, #Affiliate programs, #Events, #trade shows, #Community building # Business development