Business Consultation

In 360 degrees marketing, the first strategy step is to understand the needs of the client—like the product and services, the customer base and the target audience including their habits. Comprehensive analysis is done of the company’s business, product, positioning, brand voice, competitors and customer segmentation. A marketing strategy roadmap is prepared. Here the different channels are identified with a budget. These will be based on market development and offer different courses of action for the team to be considered. Sterling Marketing Company’s marketing team works out alternate strategy approaches dependent on the business goals.